Origin & Heritage
Reloaded carpets start their life as traditional Persian rugs—often decades old—sourced from regions like Kashan, Hamadan, or Kerman. Instead of being discarded, they’re transformed through modern techniques to suit contemporary interiors.

Artisanal Craftsmanship
The transformation process involves washing, bleaching, overdyeing, and sometimes shaving the pile to create a faded or distressed effect. While the original knotting remains, the surface takes on a fresh, urban look.

Design Traits
These rugs retain the structure of classic Persian motifs but present them in bold monochromes, vibrant overdyes, or worn-out pastels. Think deep turquoise, charcoal, fuchsia, or faded greys with a ghost-like outline of the original design.

Time to Weave (and Rework)
The base rugs were originally hand-knotted, often over several months. The reloading process adds several weeks, depending on the level of treatment applied.

Cultural Symbolism
Reloaded rugs bridge old and new—honouring traditional Persian artistry while embracing modern reinvention. They speak to sustainability, design evolution, and creative reuse.

Durability & Use
Ideal for modern homes, lofts, galleries, and commercial spaces, these rugs are durable yet trendy. They offer the soul of an antique with the edge of a design-forward aesthetic.